Now that you have your new template open on your computer, we've put together a few printing tips to help you get the most out of your new marketing materials. Below are a few things to consider before you start printing. To make the strongest impression, it's always a good idea to choose good quality paper for printing. Be sure to choose ink jet or laser paper depending on your printer type. Flyers 20lb. Light Weight Printing Paper It's inexpensive and easliy purchased at most local stores. It's economical and budget friendly. 24lb. - 28lb Glossy and Matte Paper (95+ Brightness) Popular with most businesses, this paper is a bit heavier than the 20lb. paper and therefore takes ink and toner better. Images tend to be crisper and more vivid. It is also economical and easily obtained. 32lb. Glossy and Matte Paper (95-110 Brightness) This is a medium weight paper, perfect for graphics with higher resolution and intensity. Generally it's a few dollars more per ream, but well worth the expense if you're looking to make a more professional, polished impression. Postcards 65lb.-120lb. Cardstock Paper This heavy weight paper is ideal for postcard mailouts and handouts. It comes in a varieity of colors to suit your personal preference, although we recommend a light tone so that your graphics and text area are clean and concise.